BrassSmile publishes for readers researching considered purchases a car, a watch, a stay, a renovation, a piece of hardware. That intent is what we offer partners: attention from people already in the market, on pages built around the category rather than around a campaign.
Our sections align closely with brands working in:
We also work with adjacent categories private banking, concierge services, art and collectibles, membership clubs where the audience fit is genuine.
Long-form articles produced with your input and published under a clear sponsored label. These work best when there is something substantive to explain: a design process, a material, a new property, a technical advance. We write to the same editorial standard as our own reporting, and we will tell you honestly if an angle is unlikely to hold a reader’s attention.
Profile-style pieces covering a house, studio, maker or property in depth history, craft, people and product line. Suited to brands entering a new market or introducing themselves to readers outside their existing base.
Standard IAB placements across the site, with category-level targeting so a watch campaign runs against watch and fashion coverage rather than site-wide. Available as run-of-site, run-of-category or homepage placements.
Multi-format packages combining sponsored articles, display inventory, category takeovers and newsletter placement across a defined flight. Useful around a launch, a collection, a seasonal push or an event
Longer arrangements built around a recurring format a series, a guide, a category hub or an annual feature. These are scoped individually, with editorial control and labelling agreed in writing before work begins.
Commercial content on BrassSmile is always identified as commercial. Sponsored articles, partner features and paid placements carry visible labelling, and they are never presented as independent editorial assessments.
Projects begin with a short brief covering objective, audience and timing. We then propose a format and an outline, agree labelling and scope in writing, and share a draft for factual review. Partners can correct anything inaccurate about their own product or business; editorial voice, structure and any comparative statements remain ours.
Production timelines vary by format and complexity, and we confirm dates before work begins.
To respond usefully, please include your brand and market, the campaign objective, preferred formats, target categories, timing and budget range. Creative specifications, lead times and current rates are provided on request.
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BrassSmile is written for the decision. That means naming the specific model, the specific room category, the specific finish.